Chief Investigator: Dr Ashlea Bartram [Early Career Researcher]

Funding Amount : $39,700

Recipient: Flinders University

Overview: Zero-alcohol beverages (<0.5% alcohol) resemble alcohol in appearance and taste, often using alcohol brands. These beverages evade regulations that reduce children’s exposure to alcohol products and promotions to protect them from alcohol-related harms. This project examines whether zero-alcohol products and promotions affect children’s perceptions of alcohol, and thus warrant regulation.